ClassVid Pitch

The original video has now been watched a staggering 1.6bn times, and this number continues to climb. I think that's about 1/4 of the population of the entire planet - although obviously some of the views will be from the same people. It's also the most watched video on YouTube by quite a long way. The number of remakes, parodies, ads, celebrity versions is also impressive - so perhaps 'Gangnam Style' is just the world's most successful example of viral marketing.

Anyhow, the reason I chose to pitch this is largely to do with its memetic status and worldwide popularity.